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Demystifying Coming Soon
Posted by Chris Peterson on Tuesday, July 24, 2018 at 11:30 AM
Categories: Information

Coming Soon FAQ's
Here are some hints for the recent changes in the "Coming Soon" Rule

  • Coming Soon listings, must be entered into Paragon within 1 business day after marketing begins.
  • Coming Soon is a temporary status that will change to New after 14 days.
  • Coming Soon can be manually changed to New prior to 14 days.
  • To avoid a $100 fine, an MLS Status Disclosure Form must be uploaded to Associated Documents and the form must contain all the required signatures that are asked for on the form. This also goes for Office Exclusive listings.
  • Coming Soon listing cannot be shown by anyone. This would incur a fine of up to $1,000.
  • No Open Houses - an Open House is a Showing.
  • Coming Soon listings are different than New listings, in that they are not disseminated to 3rd party websites. However, they can be emailed and are integrated with Client Collab.
  • Coming Soon listings are just like any other listing as far as rules and requirements (except for showings). So, ask yourself, “what would I do if this didn’t have a Coming Soon status and just had a New or Active status”?
  • Your Coming Soon listing does not accumulate DOM until it changes to new.
  • New Construction listings won’t qualify for a Coming Soon status.
  • Can I use Office Exclusive instead of Coming Soon? No, Office Exclusive listings cannot be marketed with Coming Soon branding.
  • Do I have to create a Coming Soon listing if I’m not marketing in any way? No.
Roger Patterson Oct. 8, 2018 2:16 PM
Thank you for the clarification. Now I just hope everyone adheres to the rule.  Way to go!  
Roger Patterson Oct. 8, 2018 2:16 PM
Thank you for the clarification. Now I just hope everyone adheres to the rule.  Way to go!  
Kathy Carlson Oct. 9, 2018 2:52 PM
Thank you for this much needed clarification.  I do have one question:  I see at the top of the page under Demystifying Coming Soon it says "Posted by Chris Peterson on Tuesday, July 24, 2018 at 11:30 AM."  Is that really when these bulleted points were made or are they new information/clarification with this Oct 8 newsletter?  I'm not trying to be picky just seeking clarity.  
Nic Terrell Oct. 9, 2018 4:09 PM

That means that this blog post was first made live on July 24 at 11:30 AM. Chris just linked to this blog post in his recent newsletter as we have been getting more inquiries related to this as of late.  
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